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Content Creator

Trensition is a Ghent-based and investor-backed company that builds Trendtracker, the world's first fully data-driven and AI-powered strategic intelligence platform. With our platform, we help leading international organizations to remain competitive and relevant in the world of tomorrow. By continuously monitoring worldwide news and analyzing and forecasting the industrial and societal dynamics that change our world faster than ever before, we are able to support organizations in their strategic decision-making process with insights tailored to their business environment. 

About the vacancy

There is only 1 KPI that matters: establish worldwide thought leadership in the field of AI-powered trend research and strategic intelligence.

As a content creator, you will be a key pillar of the growing commercial side of Trensition. Through your passion for content creation via various media channels and formats, you attract, inspire and engage our targeted professional audiences and communities with blog posts, polls, infographics, press releases, customer testimonials, expert interviews, white papers and opinion articles about a wide range of topics, including new product features, emerging trends, new regulations, socio-economic changes, disruptive events, …

This job opportunity requires taking ownership of and executing the following, non-exhaustive list of tasks:

  • Continuously keep up to date with the latest evolutions in the business environments of our targeted and existing customers, using our Trendtracker platform.
  • Deep dive in a topic of interest and prepare new related content.
  • Select the most appropriate media channels and formats for each potential publication and adjust communication style accordingly.
  • Develop and execute a strategy to promote and launch new product features.
  • Build and maintain a network with domain experts and journalists.
  • Align content creation with sales & marketing activities.
  • Closely monitor the response to the content and adjust communication style and media channels or formats accordingly.
  • Follow up SEO and web traffic analytics. 

You’ll have the opportunity to gain new skills and build further on the strengths you bring to our company. You will receive training as well as coaching and mentoring.

Professional characteristics required for this job opportunity include:

  • Passion for language.
  • Strong interest for and affinity with science, technology, innovation, regulation and business strategy.
  • Ability to write and present for a wide range of audiences, ranging from students to senior leaders.
  • Experience with conveying complex information in a simplified manner
  • Speak and write English at a professional level (Spanish & French are a plus).
  • Experience with taking interviews and launching polls and surveys is a plus.
  • Experience with Figma/Adobe Illustrator
  • Experience with video content creation or willingness to learn is a plus
  • Take ownership and set and prioritize goals.

At our company, we value diversity, creativity, and collaboration. We believe that by working together, we can achieve great things and make a real difference in the world. If you're ready to join a dynamic and innovative team that is changing the way companies approach trend-watching and AI, we encourage you to apply today!

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