The Pro League and its clubs are operating in a new media context, with evolving fan behaviour, new competitive forces and a dependency on digital.
The Pro League and its clubs are facing a new reality. The shift to digital streaming, OTT and cord-cutting is accelerating, causing a shift in stakeholder strategies, as well as volatility and uncertainty in the traditionally stable sports media rights market.
The modern football fan is changing and adapting to new trends, and younger demographics are not consuming content in the same way as traditional fans, demanding new channels to engage with and experience the game. The blurring of sport, entertainment and media, coupled with advanced technologies, mean the Belgian Pro League and its clubs now find themselves in the entertainment industry, competing with new forces.
Sports entities have seen traditional audiences shrink or shift away from TV and are responding by further developing their D2C capabilities so that they can own fan relationships and monetise them in future. On top of that, football is facing its own issues
The Belgian Pro League offers a trend radar encompassing 60 trends that continuously monitor what the sports and football landscape will look like in three to five years. These trends were identified during a strategic planning exercise launched by the Belgian Pro League. Trendtracker continuously monitors the evolution of these 60 trends, clustered into seven themes:
This specific trend board is made available to all staff at Belgian football clubs working in strategy, innovation, market intelligence, digital, development, strategic sales and so on. Every one of these employees can access the online platform 24/7 to gather all insights.
This process is fully automated. By using Trendtracker, the Belgian football community is fuelled by 100% data-driven intelligence on the context of football and sports.
By using Trendtracker, the Belgian Pro League and its members get 360° insights on:
and much more specific trends impacting the football landscape.
Fill out the form on the left and a Trendtracker team member will contact you to help set up your trial.
With this trial, you will gain a deeper understanding of Trendtracker and how it can help you track trends in a data-driven way, make informed business decisions, stay ahead of your competition, and achieve your goals continuously.
We look forward to the opportunity to showcase Trendtracker and demonstrate its benefits to you. Afterwards, you will have the chance to fully test the platform.