Innovation management & product development

Empower your innovation with strategic intelligence

Trendtracker in your digital ecosystem for innovation, is nothing but a benefit. Get actionable insights into emerging trends and consumer behaviours to anticipate market needs and drive competitive advantage.

Strategy teams of all sizes use Trendtracker to be innovative.

Replace ambiguity with certainty

Seize every innovation opportunity

Discover innovation opportunities across products, services, processes, supply chains, social impact, and sustainability with Trendtracker’s strategic intelligence. Our real-time insights help you capitalise on innovation opportunities as they arise.

Boost your innovators to the top

Monitor real-time trends: Keep a constant pulse on market movements.

Reduce research time by 50%: Achieve more with streamlined analytics.

Your trends, your way: Need something off-menu? Just ask. We tailor data to fit your exact needs.

Outsmart the competition: Gain competitive insights that keep you in the lead.

Identify emerging trends: Capitalise on new market opportunities.

Achieve precision: Rely on AI-driven forecasts for accurate predictions.

Aim for a thriving workflow with Trendtracker

Visualise the strength
of trends with our radar
Trend Radar

Instantly understand market trends and their future trajectories. Our Trend Radar equips you with cutting-edge, visually engaging insights, empowering your product development strategies and helping you lead the market transformation.

Master trend impact
with data driven scoring
Predictive Trend Analytics

Dive into market trends with our AI-driven tools and unearth essential insights that propel your projects forward. Empower your team to innovate boldly and make decisions that not only keep pace with but dictate market trends.

Read personalised
news summaries
Personalised News Feed

Effortlessly track opportunities, product demands, and emerging technologies with our tailored news feed. Get the latest industry insights and trend analyses directly—our AI distils key information, streamlining your strategic decision-making process.

Tailor metrics to
your specific needs
Industry & Geo Specific Trends

Your world, your rules! Tailor data to your tune—focus on today’s trends or tomorrow’s opportunities. Choose your focus: industry, region, or rather something else? Our customisable metrics adjust instantly, bringing your unique strategy to life.

trend board visual
trend signal visual
trend insight visual
trend radar visual

Collecting trend insights, simplified

Trendtracker excels in Innovation and Product Development and more,
making it the ideal platform for all your strategic needs.

Trend Analysis
and Forecasting

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Market and
Consumer Insights

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Strategic Foresight
and Planning

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Risk Management

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Technology
Scouting Platform

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And a lot more...

Find out in your demo

They came, saw and stayed.
Why not join them?

"Trendtracker works very well to identify the change signals facing public broadcasters like SWR. In addition, their trend insights in other domains are very valuable and lead to out-of-the-box and refreshing insights.”

"Trendtracker helps us to give direction in that ever-growing maze of options and complexity in a fast-changing world. The combination of AI-powered trend scoring and human scoring augments our decisions."

"Trendtracker meets the needs of strategy and innovation executives for hard metrics to map change, providing these stakeholders with the data insights required for better strategic decision-making."

"Trendtracker offers organizations the risk foresight they need by providing ongoing trend insights, contextual perspectives, and using defined metrics to assess significance and expected evolution.”

"Trendtracker works very well to identify the change signals facing public broadcasters like SWR. In addition, their trend insights in other domains are very valuable and lead to out-of-the-box and refreshing insights.”

"Trendtracker helps us to give direction in that ever-growing maze of options and complexity in a fast-changing world. The combination of AI-powered trend scoring and human scoring augments our decisions."

"Trendtracker meets the needs of strategy and innovation executives for hard metrics to map change, providing these stakeholders with the data insights required for better strategic decision-making."

"Trendtracker offers organizations the risk foresight they need by providing ongoing trend insights, contextual perspectives, and using defined metrics to assess significance and expected evolution.”

Strategise smarter with Trendtracker.

Get valuable insights for swift and efficient trend mitigation, all in one place.

Claim your free demo today

14-day free trial, no obligation.