Innovation Management

Steer innovation funnels, and fast-track market entry

De-risk Innovation and invest with Confidence. Trendtracker’s scored insights pinpoint the trends worth backing, helping you accelerate time-to-market, optimize budgets, and outpace the competition.

Innovate what matters, when it matters

Discover innovation opportunities across products, services, and processes with Trendtracker’s strategic intelligence. Our real-time insights help you act as opportunities emerge.

Benefits

Seize every innovation opportunity

Maintain a constant, AI-scored pulse on the market, tracking only high-momentum trends
Do more with predictive analytics that frees research time from manual scanning
We tailor our insights and metrics to fit your exact innovation stage-gate process
Gain quantifiable insights into competitors, startups, and investments to anticipate their next moves
Seize new opportunities at the right time, innovating with AI-validated confidence
Transform your team’s output by moving to a thriving workflow powered by strategic certainty

Aim for a thriving workflow with Trendtracker

Visualise the strength
of trends with our radar
Trend Radar

Instantly understand market trends and their future trajectories. Our Trend Radar equips you with cutting-edge, visually engaging insights, empowering your product development strategies and helping you lead the market transformation.

Master trend impact‍
‍with data-driven scoring
Predictive Trend Analytics

Dive into market trends with our AI-driven tools and unearth essential insights that propel your projects forward. Empower your team to innovate boldly and make decisions that not only keep pace with but dictate market trends.

Read summarised
tailored news
Personalised News Feed

Effortlessly track opportunities, product demands, and emerging technologies with our tailored news feed. Get the latest industry insights and trend analyses directly—our AI distils key information, streamlining your strategic decision-making process.

Tailor metrics to
your specific needs
Industry & Geo Specific Trends

Tailor data to your strategy. Focus on today’s market shifts or tomorrow’s opportunities. Choose insights by industry, region, or trend. Our metrics adapt instantly, aligning with your investment goals.

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Features

Your innovation toolkit

Automated Trend Scouting
Our automated trend scout builds trend radars and delivers visually engaging insights to empower your product strategies and lead market transformation
Opportunity scoring & forecasting
Instantly spot rising trends and technologies in your sector, with every signal scored for impact, fit, and future value tailored to your company
Early signal detection
Gain insights on emerging signals to know when innovation areas heat up, new competitors emerge, or shifts accelerate
Innovation analyst copilot
Create instant market scans, briefs, and validation reports to strengthen every product pitch and business case
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Trendtracker for every industry

Testimonials

Trusted by leading
companies worldwide

"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team

Innovate smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.