See consumer shifts before they shape demand

Consumers are always evolving, and so is the market. Trendtracker highlights the drivers of change, helping you analyze signals, understand priorities, and anticipate what comes next.

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Features

Your consumer intelligence engine

Visualise how shifts evolve

Track accelerating, slowing, or stable consumer and market trends, and prioritize the ones that matter most.

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Score the impact of change

Use AI scoring to distinguish lasting shifts from noise and focus on key demand drivers.

Get concise, sourced updates

Get concise, sourced digests of consumer and market news, helping you save time and stay informed.

Tailor insights to your needs

Filter by industry, region, or segment, with insights that adapt to your framework and stay consistently relevant.

Discover what you don't know yet

Reveal consumer signals that traditional research overlooks, uncovering new behaviors and lifestyle shifts.

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Work smarter with the AI-powered Analyst

Get sourced briefs on any trend you ask about, with context, drivers, and implications delivered instantly without extra research.

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Follow how demographics, sentiment, lifestyles, and market conditions evolve over time. Trendtracker highlights emerging shifts growing in strength and the signals behind them, so you can see what’s driving change.

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Sources

Hundreds of millions of online publications analysed by our AI algorithms from over {{sources}} global sources, including

Academic research papersPatentsUniversity blogsCompany & industry newsNational & regional newspapersMass media, newspapersMagazines, blogs, consumer news

Trends

+{{trends}} trends covering social, economic, political, scientific, technological, legal, environmental and ethical subjects.

Track advancements in technologies, processes, regulations, business models and more within your areas of interest.

Context

Use tailored, context-driven trend analysis across various industries, regions and business ecosystems.  

Our context-based insights empower you to make informed decisions, aligning with your organisation's specific goals and business problems.

Benefits

Predict consumer behavior in real time

Micro-trend identification:Spot nascent consumer shifts and micro-trends well before they register in traditional research reports.

Qualified relevance:See what consumers want and how fast demand is growing with our proprietary scoring.

Predictive demand:
Leverage AI forecasts to see beyond current consumer sentiment.

Competitive Insight:Gain clear cross-market visibility into the consumer shifts your competitors are acting on, and the ones they’re missing.

We support all industries

Pharma & Life Sciences

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Testimonials

Trusted by leading
companies worldwide

"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"

Global Consumer Insights

"We use Trendtracker to explore innovation themes and connect new technologies to strategy."

Corporate Technology & Foresight

"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."

Consumer Insights & Innovation

“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”

Hans De Cuyper

CEO

"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."

Erwin Danis

Innovation Director

“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”

Strategy Team

“AI Analyst is already helping a lot!”

Innovation Analyst

“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."

Matthias Coene

Risk Assurance Director

“The Trend Radar is very useful for our team discussions.”

Strategy Team

“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”

Florian Schmitt

Strategy Team

“In 2024, we checked the box. We work with the best of AI.”

Leander Monbaliu

Partner & Chief Business Officer

“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”

Market Insights Team

Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.

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See consumer shifts before they shape demand