Testimonials
Market and Consumer Insights
See how consumers are changing before it impacts demand
The market never stands still and neither do your consumers.
Traditional consumer research and market monitoring lag behind.
From changing lifestyles to new spending patterns, Trendtracker highlights the drivers behind market shifts. Analyse signals. Understand consumer priorities. Anticipate where consumers are heading next.
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Spot signals. Anticipate change. Steer demand.
Follow how demographics,sentiment, lifestyles, and market conditions change over time. Trendtracker shows which emerging shift that are growing in strength and the signals linked to them. See what’s driving them. Instead of paying for paying for dozens of consumer trend reports, you get one clear view of how demand is evolving, all the time, cross markets and what it means for your business.
Benefits
Move from lagging indicators to real-time, predictive consumer intelligence.
Micro-Trend Identification: Spot nascent consumer shifts and micro-trends months before they register on standard research reports.
Quantified Relevance: Understand not just what consumers want, but precisely how fast that demand is accelerating, thanks to our proprietary scoring.
Predictive Demand: Go beyond current sentiment and leverage AI-driven trend forecasts.
Competitive Insight: Gain clear visibility cross markets into which consumer shifts your competitors are acting upon and, more importantly, which ones they are missing.
Unbiased Data: Rely on automated, bias-free insights derived from analyzing vast data sets, eliminating the risk of subjective and biased market analysts.
Time to Insight: Dramatically reduce the time spent aggregating data, allowing your team to focus entirely on strategic activation and brand positioning.
Features
The Consumer Insights Engine
Industries Trendtracker supports
Banking
Insurance
Energy
Food & Beverage
Retail
And a lot more...
Trusted by leading
"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
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“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team
Strategize smarter with Trendtracker
Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.