Testimonials
Market and consumer insights
See how markets and consumers are changing — before it impacts demand
From changing lifestyles to new spending patterns, Trendtracker highlights the drivers behind market shifts. Analyse demand signals, understand consumer priorities, and anticipate where markets are heading next.
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Spot shifts. Analyse drivers. Anticipate demand.
Follow how preferences, lifestyles, and market conditions change over time. Trendtracker shows which shifts are growing in strength, which are fading, and what’s driving them. Instead of scanning dozens of reports, you get one clear view of how demand is evolving — and what it means for your business.
Benefits
Turn consumer and market signals into clear insights
Spot demand shifts early.
Save weeks of manual research.
Uncover what truly drives change.
Focus on the regions and audiences that matter to you.
Cut through noise to see real consumer and market shifts.
Forecast how consumer and market shifts will evolve.
Features
Understand markets and consumers — in one workflow
One platform for all your insights
Trendtracker excels in Market and Consumer Insights and more,
making it the ideal platform for all your strategic needs.
Forecast Future Trends
Drive Innovation Development
Manage Strategic Risks
Scout Emerging Technologies
Plan Forward Strategies
And a lot more...
Trusted by leading
"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
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“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team
Strategize smarter with Trendtracker
Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.