Testimonials
Market and Consumer Insights
See consumer shifts before they shape demand
Consumers are always evolving, and so is the market. Trendtracker highlights the drivers of change, helping you analyze signals, understand priorities, and anticipate what comes next.
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Spot signals. Anticipate change. Steer demand.
Follow how demographics, sentiment, lifestyles, and market conditions evolve over time. Trendtracker highlights emerging shifts growing in strength and the signals behind them, so you can see what’s driving change.
Instead of paying for dozens of consumer trend reports, you get one clear and continuous view of how demand is evolving across markets and what it means for your business.
Benefits
Predict consumer behavior in real time
Micro-trend identification:
Spot nascent consumer shifts and micro-trends well before they register in traditional research reports.
Spot nascent consumer shifts and micro-trends well before they register in traditional research reports.
Qualified relevance:
See what consumers want and how fast demand is growing with our proprietary scoring.
See what consumers want and how fast demand is growing with our proprietary scoring.
Predictive demand:
Leverage AI forecasts to see beyond current consumer sentiment.
Leverage AI forecasts to see beyond current consumer sentiment.
Competitive Insight:
Gain clear cross-market visibility into the consumer shifts your competitors are acting on, and the ones they’re missing.
Gain clear cross-market visibility into the consumer shifts your competitors are acting on, and the ones they’re missing.
Unbiased Data:
Get automated, unbiased insights from vast data, removing the risk of subjective analysis.
Get automated, unbiased insights from vast data, removing the risk of subjective analysis.
Time to Insight:
Save time on data aggregation and focus fully on strategy and brand positioning.
Save time on data aggregation and focus fully on strategy and brand positioning.
Features
Your consumer intelligence engine
Trendtracker for every industry
Banking
Insurance
Energy
Food & Beverage
Retail
And more...
Trusted by leading
"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
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“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team
Strategize smarter with Trendtracker
Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.