Trend Analysis and forecasting

Forecast future trends with clarity and speed

Analyse signals, measure trend strength, and project their future development — all in one platform. No bias, no endless manual research, just forecasts you can rely on.

Save weeks of research — with unbiased forecasts

Instead of manually scanning reports and articles, Trendtracker analyses millions of signals in minutes. The result: 10x faster foresight work, without the personal bias that comes from selective research. Your team gets clear, consistent forecasts they can act on immediately.

Benefits

Do in hours what used to take weeks

Track market shifts in real time — without manual monitoring.
Free your team from data crunching — spend time on strategy, not spreadsheets.
Understand not just what trends are growing, but why they matter.
See the trends your competitors haven’t spotted yet.
Spot new opportunities months earlier than traditional research.
Replace guesswork with unbiased AI forecasts — 10x faster than manual research.

Features

Augment your workflow — from discovery to decision

Visualise the strength
of trends
See a trend’s current momentum and its forecasted future — all in one view. No need to piece together scattered reports
Master trend impact
AI scoring highlights which shifts are worth your attention, saving your team hours of manual evaluation.
Stay informed with sourced, concise updates
Trendtracker delivers concise updates on the latest trends, with every summary linked back to its source. You save time reviewing content and gain reliable input for strategic work.
Adapt metrics to your needs
Filter by industry, region, or timeframe. Trendtracker flexes to your priorities, giving foresight that fits your context.
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One source for all your insights

Strategists use Trendtracker to tackle their most critical jobs — from spotting signals to shaping strategy. Explore how the platform supports each of these.

Understand Market & Consumers

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Drive Innovation Development

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Manage Strategic Risks

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Scout Emerging Technologies

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Plan Forward Strategies

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And a lot more...

Testimonials

Trusted by leading
companies around the world

"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team

Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.