Trends
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How 50 insurance leaders uncovered 21 strategic blind spots — and what comes next
Trend Board
Digitize and manage your trend frameworks
Trend Boards unify your organization’s trend frameworks enabling collaboration, knowledge sharing and cultivating a foresight culture.By structuring Mega/Macro/Micro trends, Trend Boards ensure teams can assess impact at every level with a system designed to evolve as your strategy does.
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Offline trend frameworks now start from a digital workspace.
Your team doesn't need more data. You need structure. Trendtracker’s Trend Boards turns complex trend frameworks into a single, strategic online workspace that act as AI knowledge partners, contiuously inspiring with the latest insights and change, supporting strategic memos, exec summary and deep analysis. Everything is tailored to your strategic challenges.
Streamline trend framework management with AI.
Tailored trend selection
Align your Trend Boards with your trend research scope. Monitor a diverse range of PESLTE trends in customisable contexts
Insights aligned with your context
Trend Boards take context into account, think of your external environment, industries of interest, value chain, strategic objectives, markets, competitors and much more.
3-level structure
Digitize your trend framework in 3 different levels Mega/Macro/Micro and access different insights on all levels. Every trend framework can be digitized supporting tailoring not only the structure but every element, so you can commumicate with confidence that your Trend Boards reflect the right messaging.
A Living Intelligence System
Trend boards capture the scope of your trend framework, allowing you to monitor +400 trends in a single trend board, working for you to synthesizing key changes you need to know about into crystal clear briefs at every step.
Zoom out.
Dive in deep.
Stay-up-to-date.
Track change across sectors, regions, or themes. Zoom into the trends that matter most. Every trend is scored, summarized, and ready for action.
Build Trend Boards in minutes.
Increase the speed of building boards X10 and get help building, structuring, and refining your trend boards with automated trend scouting and clustering, smart suggestions tailored to your goals.
A unique AI Agent acting as your foresight partner:
- Personalized board creation via QA
- AI scouts the trends you would have missed
- Evolves as your board evolves
- Fully integrated, not bolted on
One online workspace per challenge. Many ways to use it.
Every team has a different starting point. Whether you're mapping risks, scouting new tech, or planning your next move, there's a smarter way to track what’s emerging. Take action with clarity.
Trend Analysis & Forecasting
Explore trends by strength, growth, and timing. Spot the ones that matter.
Explore use case -->Strategic Foresight & Planning
Shape long-term thinking with data-backed trend insights.
Explore use case -->Innovation & Product Development
Prioritize ideas backed by trend data, not just instinct.
Explore use case -->Investment Trend Analysis
Evaluate new spaces and identify early-stage opportunity.
Explore use case -->Market & Consumer Insights
Keep up with evolving behaviors, needs, and expectations.
Explore use case -->And a lot more...
Need clarity?
You’re in the right place.
What is a trend board and why should I use one?
A trend board is more than a list of trends. It’s a structured, shareable space where you can track change across industries, regions, and themes. Trendtracker’s Trend Board helps you move from scattered notes and static PDFs to one dynamic view — scored, ranked, and built around your strategy. It’s ideal for teams working on foresight, innovation, risk, or market intelligence.
How do I know which trends are relevant to my business?
Trendtracker’s Trend Board makes relevance clear with built-in filters and scoring. You can tailor your view by industry, region, or topic and focus on the trends that are gaining traction within your strategic context.
Every trend includes metrics like strength, growth, time horizon, and a ROESI-based recommendation, helping you prioritize what matters.
Can I share my trend board with people outside my organization?
Yes. You can share boards with internal teams or external partners — even if they don’t have a Trendtracker account. Set view-only or edit access, manage who can reshare, and even auto-onboard anyone with your company’s domain. It’s designed for flexibility and collaboration, without compromising control.
What’s the difference between a trend board and a trend radar?
Trend Board is your strategic workspace. Trend Radar is your live, visual overview. You use the Trend Board to track, score, and prioritize trends — organized by context, theme, or team. Based on that input, the Trend Radar gives you a dynamic, always-on visualization that supports continuous horizon scanning. Together, they help you move from detailed research to a strategic snapshot without jumping between tools.
Can I prioritize trends based on growth, maturity, or strategic fit?
Absolutely. Trend Board helps you cut through the noise with clear metrics:
- Trend Strength and Forecasted Strength show current and future impact
- Time Horizon tells you when a trend will likely peak
- ROESI suggestions help you decide if you should recognize, explore, or act
- It’s everything you need to move from trend scanning to strategic action.
Can I use Trend Board for weak signal detection or horizon scanning?
Absolutely. You can track emerging signals over time, view trends by change rate and maturity, and visualize them through a continuously updated Trend Radar.
Will I get help building the right trend board?
Yes — you’re not on your own. Our team will guide you through creating a board that fits your goals, industry, and context. And soon, you’ll also have support from a built-in AI Agent — a smart assistant designed to recommend relevant trends, suggest structure, and help shape a board that evolves with your strategy.
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