Rethink what Strategy Can Be

AI is reshaping the rules. Today’s strategy demands sharper data, real human insight, and forward-thinking execution — this is where it comes together.
Session 1

The Future Strategic Intelligence Landscape

How human-AI collaboration is rewriting the rulebook. Explore today’s strategic planning & foresight practices, the road to evolution, and the game-changing role AI will play in tomorrow’s strategic planning.
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Olivier Woeffray
Europe Foresight Leader, Foresight Strategy and Insights and ex-WEF
Smiling woman with long, dark brown hair and light highlights wearing a beige collared top and oval earrings.
Tanja Schindler
Founder Futures2All &
Foresight lead Kaufland
Smiling man with short light brown hair, glasses, and gray suit jacket over white shirt.
Valentijn Destoop
AI-Driven Strategy (PhD Candidate) and Partnerships lead
Session 2

Proving the Value of AI-powered Strategy

Real cases from LaSource and PwC show how AI enables faster analysis and more objective decisions. We also break down the ROI of adopting AI to show how it turns potential into value.
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Leander Monbaliu
Partner, CBO - Sports Tech and Sports Business
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Matthias Coene
Director PwC - Risk Assurance Services
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Valentijn Destoop
AI-Driven Strategy (PhD Candidate) and Partnerships lead
Session 1 · 16:00 - 16:40 CEST

AI Governance and Ethics

The EU AI Act introduces new responsibilities for clients, platforms, and service providers. This session explores governance practices that reduce bias and build trust in strategic decisions.
Session 1 · 16:00 - 16:40 CEST
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Frédérique Joos
Technology Partner & Founder, expert in Tech IP Law
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Bart Van Rompaye
Head of AI
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Louis Longeval
Business & Commercial Law Consultant
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Valentijn Destoop
AI-Driven Strategy (PhD Candidate) and Partnerships lead
Session 2 · 16:45 - 17:25 CEST

Data Sources and Technological Foundations

This session examines how data quality, diverse sources, and transparent algorithms determine whether AI becomes a strategic asset or a liability.
Session 2 · 16:45 - 17:25 CEST
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Mathias Vercauteren
Data Governance Expert &
Strategic Advisor
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Michael Majster
Partner, Global head of AI
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David Heurtaux
Lead IT Architect - AI Platforms
Mathias Colpaert
Chief Technology Officer

Why Trendtracker

What to Expect

This series explored how the sharpest teams are redefining strategy in the age of AI — powered by smarter tools, deeper signals, and tighter alignment between data and decisions. If you're rethinking what strategy looks like tomorrow, this is where to start.

Learn directly from leading strategists
Deep dives with strategists who’ve built and scaled AI-led approaches.
(McKinsey, Gartner)
See real impact
How top firms like Cambrian, Arthur D. Little, and more translate AI strategy into impact.
(McKinsey, Gartner)
Navigate risk, stay compliant
Understand how ethical AI and governance frameworks shape responsible strategy.
(McKinsey, Gartner)
Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker.

Frequently
asked questions

Who is this series for?

This series is designed for C-level leaders, VPs, and business unit heads working in strategy, innovation, R&D, business development, or market intelligence. If you're shaping what’s next for your company, you’ll feel right at home.

Who spoke at the event?

This series featured 15 speakers from leading consultancies, forward-thinking enterprises, and AI-native firms — including ADL, Cambrian, PwC, and more.

Who hosted this series?

The event is hosted by Trendtracker, an AI-powered strategic intelligence platform used by innovation and strategy teams in global enterprises. All sessions are organized and moderated by the Trendtracker team.

Can I still ask questions about the content?

Yes! Feel free to reach out to the Trendtracker team for follow-up insights or partnership discussions based on the sessions.

Can I speak at a future event?

We’re always open to hearing from experienced strategists, innovation leaders, and ecosystem partners. If you’ve got a great story or case to share, reach out to our team.

Can I still watch the sessions?

Yes, all sessions are now available on-demand. Click on the "watch replay" above.

Do I need to watch all sessions?

Not at all. You’re free to explore the sessions at your own pace — though we recommend watching the full series for a complete view of how strategic intelligence is evolving across industries.

Interested in partnering with Trendtracker?

We work with consultancies, platforms, and corporate innovators shaping the future of strategy. Explore our partnership program →