A trend board gives your team a shared, visual overview of the trends that matter. More than a static report, it's a dynamic decision support tool — one that can evolve with your priorities, track shifts in momentum, and foster better strategic conversations.

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In this post, we’ll walk you through exactly how to create a trend board in Trendtracker, and how to share it with colleagues for real-time collaboration and impact.

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What Is a Trend Board?

In Trendtracker, a trend board is a curated workspace where strategists can monitor the trends that are most relevant to their industry, market, or challenge.

Each board is fully customizable, allowing you to:

• Define your business context (sector + geography)
• Add individual trends from a large database
• Organize them into clusters (e.g., “AI in Finance,” “Green Supply Chains”)
• Track strength, forecast, and maturity
• Share with team members for input or analysis

Think of it as a living radar for emerging and materialized trends — focused, flexible, and built for collaboration .

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Why Use a Trend Board?

Whether you’re preparing a strategy offsite or mapping innovation bets, a trend board helps teams:

• Align on what matters without starting from scratch
• Monitor real-time shifts in trend strength and maturity
• Facilitate collaborative foresight across roles and departments
• Turn abstract insights into concrete discussions

For strategy, risk, and innovation teams in complex sectors like insurance, finance, and consumer goods, this is particularly valuable — you need clarity without clutter, and action without noise.

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Step 1: Define Your Strategic Context

The first step is to define your business context. This includes:

• One or more industries
• One main industry focus for the board
• One or more geographical regions

This context determines how Trendtracker scores and filters trends. For instance, “AI in Automotive” in Europe might show a very different trajectory than the same trend in North America or Consumer Goods .

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Pro Tip: Even if your organization is global, starting with one focused region/industry can help you build a more actionable board.

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Step 2: Choose a Creation Mode

You can build your board manually or — if you’re a beta user — let AI help.

• Manual Mode: Ideal for experienced researchers who want full control. You select the trends, define the clusters, and personalize everything.
• AI-assisted Mode (Coming soon): Enter a prompt, and Trendtracker will suggest trends and groupings for you — speeding up the initial setup .
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Step 3: Personalize Your Trend Board

Once inside your blank board, give it a recognizable identity:

• Add a title and description
• Upload a cover image (recommended: 16:9 aspect ratio, >600px width)

This makes the board easier to find later and gives stakeholders context at a glance .

Step 4: Add Trends

Click “Add Trends” to open the Trend Explorer — a database of over 2,700 trends across categories like AI, climate tech, consumer shifts, and more.

Use filters like:

• Industry relevance
• Trend strength
• Forecast
• Value chain position (e.g., production, distribution)

Once you’ve selected relevant trends, add them to your board. You can stop here or…

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Step 5: Group Trends Into Clusters

Clusters let you organize related trends — for example:

• Digital Health: AI diagnostics, telemedicine, wearable sensors
• Green Transition: Carbon tracking, circular packaging, ESG regulation

Each cluster can include:

• A name and description
• Optional intro text or image
• A custom color for easy radar visualization

Trendtracker even offers AI-generated cluster descriptions based on your board context — perfect for speeding up edits without sacrificing clarity .

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Step 6: Share Your Trend Board

Once your board is ready, it’s time to bring your team in.

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Here’s how to share it in a few clicks:

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Step 1: Make It Shareable

If your board is private, click the “Private” lock icon and change visibility. Only the owner, an admin, or a user with edit rights can do this.

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Step 2: Invite Collaborators

You can:

• Manually add users from your organization
• Invite new users via work email
• Enable auto-onboarding so new users who register with a company email get access automatically

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Note that each user gets a personalized invite email with a direct link to the board.

Step 3: Manage Access

Once invited, you can:

• Track who has accepted
• Grant edit or share permissions
• Transfer ownership if needed

The access list also helps you track engagement and follow up with key collaborators

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When to Use a Trend Board

Trend boards are especially powerful when used as part of recurring strategy and foresight processes. For example, during quarterly strategy alignment, they help teams stay focused by tracking a shared set of trends across departments and regions. In risk and scenario planning, a trend board makes it easier to map emerging signals to potential threats or disruptions, supporting more grounded contingency planning.

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They’re also useful in client workshops or pitch presentations, where curated trend boards can showcase your foresight capabilities in a visually engaging and credible way. When reviewing your innovation portfolio, a trend board helps anchor new product or service ideas to real-world signals — allowing you to filter noise and focus on what's gaining traction.

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Because the board is dynamic and customizable, it becomes a living asset you can revisit, refine, and adapt as your strategic questions evolve.

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Final Thoughts: From Insight to Shared Intelligence

A trend board is more than a presentation. It’s a shared lens on the future — one that helps smart teams move beyond intuition and toward evidence-backed strategy.

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And when built in Trendtracker, it becomes a living resource you can revisit, revise, and reframe as the landscape evolves.

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Ready to try it yourself? Book an expert demo to see how trend boards can transform your strategy workflow.

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