Pharma & Life Sciences

AI-powered Strategic Intelligence for leaders in Pharma

From breakthrough therapies to global regulation, pharma and life sciences move too fast for manual research and static reports. Trendtracker delivers continuous foresight — helping you uncover weak signals, validate insights, and align global teams around what matters next.

mRNA Vaccine
727
%
4.7
What's happening globally?

mRNA vaccines are shifting from emergency pandemic tools to broader medical applications. While some projects are paused due to funding cuts and regulatory scrutiny, research continues to show potential in oncology, rare diseases and neurological conditions.

What does this mean for the industry?

Pharmaceutical companies face a complex environment where public trust, investor confidence and regulatory demands influence progress. mRNA is evolving into a platform technology that could reshape treatment pipelines and redefine competition in the years ahead.

What are the key strategic actions?

Companies can strengthen their position by deepening research partnerships, expanding applications beyond vaccines and engaging transparently with regulators and patients. At the same time, investment in digital tools and AI can support safety monitoring and compliance, helping to secure long term resilience.

RNA Therapeutics
72
%
3.8
What's happening globally?

RNA therapeutics are gaining momentum as new partnerships and investments accelerate innovation. Advances in delivery systems and AI-driven drug design are opening possibilities in precision medicine, even though technical and regulatory challenges remain.

What does this mean for the industry?

Pharma companies see RNA as a pathway to targeted therapies that address unmet medical needs. While delivery hurdles and cost pressures still limit scalability, the growing number of collaborations signals a competitive shift where RNA is becoming a cornerstone of next generation treatment strategies.

What are the key strategic actions?

Companies can strengthen their position by advancing delivery technologies, forming biotech and research alliances, and investing in digital tools for compliance and safety. A clear focus on precision medicine and patient centric approaches will help translate RNA’s promise into long term market impact.

Drug Discovery
27
%
8.3
What's happening globally?

AI, organoid models and quantum computing are reshaping drug discovery, making it faster, more accurate and cost effective. New business models and research partnerships are driving collaboration across the industry, opening access to innovative therapies worldwide.

What does this mean for the industry?

Drug discovery is shifting from slow, resource intensive pipelines to data driven approaches that promise quicker results and higher precision. This transformation is creating new competitive pressures while also raising regulatory and ethical questions about how AI and advanced tools are applied.

What are the key strategic actions?

Pharma companies can accelerate progress by adopting AI powered methods, expanding global research partnerships and investing in sustainable manufacturing. Building transparency with regulators and engaging in open collaboration will be key to turning discovery advances into reliable and trusted treatments.

Problems

Before Trendtracker, pharma leaders struggled with:

1

Fragmented, manual research

Teams waste time aggregating outdated reports and scattered data sources.
2

Lack of predictive foresight

Current tools show what’s happening now, but not the weak signals shaping what’s next.
3

Accuracy and alignment challenges

Complex terminology and siloed insights make it hard to trust findings or align global teams.

Our solution

A solution tailored to the pharma industry

Pharma and life sciences teams face information overload, complex terminology, and global collaboration challenges. Trendtracker consolidates thousands of signals into one platform, powered by AI to uncover weak signals, manage taxonomy complexity, and deliver validated foresight that scales across regions and functions.
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Detect weak signals early

Move from reactive tracking to proactive foresight with automated horizon scanning.

AI-enhanced taxonomy

Handle complex scientific terms, chemistries, and classifications with accurate tagging and grouping.

One global view

One platform to align global teams on emerging signals in supply chains, product categories, and consumer behavior.

Key benefits

Turn foresight into action from day one

Most strategists say they finally stopped drowning in reports. Imagine starting there.

1

Accelerated R&D focus

Anticipate shifts in science, technology, and regulation — so you direct resources toward the most promising opportunities.
2

De-risked decision-making

Validate insights against global data and internal perspectives, reducing uncertainty in strategic investments and partnerships.
3

Stronger cross-regional alignment

Give teams from R&D to corporate strategy a consistent foresight foundation, cutting duplication and enabling faster global coordination.

Success stories

Trusted by leaders like you

Explore how strategy teams in pharma transform research overload into clarity with Trendtracker.

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Pharma industry trends 2025 and beyond

The pharmaceutical industry is navigating a wave of disruption. Breakthrough technologies, shifting regulations, and rising public expectations are reshaping how drugs are discovered, developed, and delivered. Companies face pressure to innovate while ensuring resilience in the face of supply chain shocks, pricing debates, and rapid scientific advances.

Next-Generation Therapeutics

New scientific frontiers are opening up opportunities for treatments that were unimaginable a decade ago. RNA platforms, cell and gene therapies, and precision medicine are transforming pipelines and challenging traditional pharma business models.

The expansion of mRNA beyond vaccines

Today’s landscape

mRNA technology proved its value during the pandemic, but research is now moving into oncology, rare diseases, and even neurological conditions. Companies like Moderna and BioNTech are investing heavily in broader applications, while governments and investors weigh the long-term potential.

The road ahead

Expect mRNA to become a versatile therapeutic platform, enabling faster development cycles and more personalized treatments. The challenge will be managing regulatory scrutiny, scaling manufacturing, and securing sustained funding.

PESTLE: Technological (Tech), Political/Legal (P/L), Economic (Econ), Environmental (Env)

Horizon: Mid-term (5–10y)

Strategic action: Build partnerships with biotech innovators, diversify R&D portfolios, and engage regulators early to accelerate approvals.

RNA therapeutics reshaping treatment pipelines

Today’s landscape

RNA therapeutics are gaining traction as advances in delivery systems make treatments more viable. These therapies are opening new possibilities for conditions with unmet medical needs, from genetic disorders to metabolic diseases.

The road ahead

RNA will expand beyond vaccines into a class of therapies central to pharma pipelines. Breakthroughs in delivery and scalability will determine which companies capture market leadership.

PESTLE: Technological (Tech), Economic (Econ), Political/Legal (P/L)

Horizon: Mid- to long-term (5–15y)

Strategic action: Invest in delivery technologies, form alliances with research institutes, and prioritize patient-centric applications where RNA offers unique advantages.

Personalized medicine moving into mainstream care

Today’s landscape

Genomics, AI, and diagnostic tools are making personalized medicine more accessible. Pharma is moving beyond “one-size-fits-all” drugs toward treatments tailored to individual patient profiles, especially in oncology.

The road ahead

Personalized medicine will increasingly shape market expectations, with payers and regulators demanding proven outcomes. This will require new business models around pricing, access, and data sharing.

PESTLE: Social (S), Technological (Tech), Economic (Econ), Political/Legal (P/L)

Horizon: Near- to mid-term (0–7y)

Strategic action: Develop robust data ecosystems, partner with diagnostic companies, and explore outcome-based pricing models to align incentives.

Rising trends
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Natural Disaster
1400
%
4.8
Past year
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What is happening globally?
  • The rising frequency and severity of natural disasters are compelling insurers to innovate in risk management and collaboration. Insurers are increasingly adopting data-driven approaches and integrating advanced technologies like AI to enhance prediction, underwriting, and claims management for improved resilience and cost management.
  • Natural disasters are driving the adoption of parametric insurance and catastrophe bonds to mitigate associated financial risks. These tools are being embraced globally to create a more resilient insurance market and to bridge protection gaps through innovative funding mechanisms.
  • Emerging public-private partnerships, especially in developing regions, are creating robust frameworks to enhance resilience to natural disasters through cooperative efforts. This approach aims to manage risks more effectively and ensure the availability of emergency services during catastrophic events.
  • Catastrophe modeling is evolving with the integration of large language models (LLMs), enabling insurers to leverage unstructured data for more dynamic risk assessments. This transformation is critical in anticipating climate-related risks and refining risk management strategies.
  • The financial strain from natural disasters is increasingly challenging the resilience of the insurance industry, compelling insurers to reevaluate traditional underwriting models and pricing strategies to sustain amid escalating payout demands.
  • Global efforts to close the insurance protection gap are intensifying. Insurers, regulators, and governments worldwide are experimenting with innovative solutions like regional risk pools and flexible disaster protection programs to enhance coverage amidst growing disaster risks.

What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • The increasing frequency and severity of natural disasters are leading to greater insured losses and driving up costs for policyholders as insurers raise premiums to cover these risks. This places a financial strain on both individual and business policyholders who have to deal with escalating insurance costs while relying on insurers for claims payments after disasters occur. As a result, insurers are under pressure to enhance their claim-processing capabilities to prevent customer attrition and maintain trust and customer satisfaction, especially in the aftermath of disasters.
  • Regulatory bodies are increasingly involved in ensuring that insurance companies maintain adequate solvency to handle high volumes of claims due to natural disasters. This could lead to stricter regulations around capital reserves and greater scrutiny of insurers' risk management practices, compelling insurers to enhance their underwriting processes and ensure compliance to avoid penalties and maintain operational licenses.
  • Insurance investors and shareholders face growing pressures as increased disaster-related claims can decrease profitability, prompting insurers to seek reinsurance and innovative financial products like catastrophe bonds to manage risks more effectively. Successful adaptation and risk management could improve investor confidence and provide more stable returns.
  • The role of Reinsurers grows more crucial as primary insurers seek partnerships to mitigate the financial burden of large catastrophe claims. As a result, reinsurers might see demand for their services increase, which can lead to recalibrations of existing agreements, new partnerships, and more dynamic pricing models to accommodate heightened risk landscapes.
  • Economically, the volatility caused by natural disasters affects the investment strategies of insurers as they navigate fluctuating interest rates and the need for liquidity during high-claim periods. This influences insurers’ financial strategies, necessitating diversified and resilient investments to withstand claims surges while maintaining profitability and growth.
  • Socially, demographic changes such as urbanization, increase vulnerability to natural disasters, leading to higher claims and influencing the types of insurance products offered. Insurers could focus on developing products that cater to urban residents, such as renters insurance and supplemental disaster coverage, to address these evolving risks.
  • Technologically, advancements in data analytics and AI are pivotal for insurers to enhance risk assessment and claims processing, offering opportunities to adopt sophisticated modeling techniques to predict and mitigate disaster impacts, improve cost efficiency, and enhance customer service delivery.
  • Environmental factors, particularly more frequent and intense natural disasters, compel insurers to continuously update their risk models and consider environmental risks in underwriting processes. This emphasizes the need for new insurance products focused on climate resilience to attract and retain environmentally conscious policyholders.
  • Strategically, insurance companies should focus on risk management excellence by investing in advanced underwriting technologies and diversifying their reinsurance partnerships. Moreover, enhancing customer experience through quick and responsive claims processes and pursuing product innovation in the realm of disaster and climate-related insurance can drive growth and operational efficiency.
What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • To mitigate the rising costs of natural disasters, insurers could diversify their risk management strategies by increasing reliance on reinsurance and catastrophe bonds. This would stabilize premium pricing and ensure long-term solvency, ultimately benefiting policyholders through more stable offerings.
  • Insurers could harness advanced data analytics and AI to improve catastrophe modeling, leading to better risk assessment and underwriting. This focus on technological excellence contributes to product innovation, allowing the development of specialized insurance offerings that address evolving environmental dynamics and customer needs.
  • Promote AI-driven claims processing solutions to dramatically decrease settlement times post-disaster. By enhancing customer experience, insurers would improve retention rates, build policyholder trust, and remain competitive in the customer experience landscape.
  • Strengthen public-private partnerships to bridge the catastrophe protection gap. This collaborative approach would foster regulatory compliance and produce robust, innovative disaster risk management solutions, benefiting policyholders, regulatory bodies, and investors alike.
  • Explore investment in parametric insurance products to offer more predictable and quicker payouts after natural catastrophes. This could enhance operational efficiency, provide a competitive edge, and ensure financial stability by managing liabilities effectively.
What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

Underinsurance
476
%
7.3
Past year
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What is happening globally?
  • The underinsurance gap is a critical issue exacerbating financial vulnerabilities. Due to climate change, the frequency and severity of natural disasters are escalating, contributing to increased premiums that many cannot afford. This trend is intensifying as insurers face mounting challenges in accurately pricing risk.
  • In the context of rising climate risks, underinsurance is a growing problem. Insurers are struggling to provide adequate coverage, which impacts economic stability. Innovation in risk assessment and management is crucial to curb the trend of underinsurance.
  • Behavioral science can mitigate barriers to insurance uptake by addressing decision-making complexities in consumers. Simplifying policy terms and helping consumers understand insurance can potentially reduce the underinsurance trend, especially among the underserved.
  • The challenge of underinsurance is particularly pronounced in underserved markets, where mortality risks are inadequately captured by traditional models. Tailored products leveraging advanced data can bridge gaps, suggesting a shift towards more inclusive models.
  • Recent natural disasters highlight existing underinsurance concerns, worsened by the slow response from insurers. Insurers must improve claims handling and customer communication to diminish the underinsurance gap and build trust with policyholders.

What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • Underinsurance in the insurance industry presents significant challenges and opportunities. It impacts policyholders by increasing financial vulnerability and potential dissatisfaction when claims do not cover actual losses. Improved education and clearer communication regarding policy scope and coverage limits are essential to mitigate this issue. Insurance companies must also focus on ensuring comprehensive coverage options that match clients' expectations and actual risks.
  • Regulatory bodies are increasingly scrutinizing underinsurance, leading to legal and reputational challenges for insurance companies. To navigate this, insurers must enhance their compliance procedures and transparency around coverage terms. Fines and negative publicity can arise from failing to meet regulatory standards, emphasizing the need for proactive regulatory engagement and meticulous policy management.
  • Underinsurance affects investors/shareholders by potentially harming company valuation through increased claims disputes and lower customer satisfaction. This impact necessitates stronger risk assessment and disclosure practices to reassure investors about future financial stability and adherence to regulatory requirements, thereby protecting investor interests.
  • For employees, particularly underwriters and claims adjusters, underinsurance complicates risk assessments and claims processing. There is a pressing need for ongoing training and the implementation of advanced technologies to assess risks more accurately and design better-tailored insurance solutions, ultimately improving policyholder satisfaction and employee efficiency.
  • Underinsurance exacerbates the economic risks for insurance companies by increasing liabilities in unexpected loss scenarios, thereby affecting premium pricing strategies and profitability. Insurers should adopt data-driven pricing models and continuously review and adjust premiums to reflect real risk profiles accurately, ensuring both competitive rates and adequate coverage.
  • Social factors such as demographic changes impact underinsurance trends, with aging populations and income disparities often leading to inadequate coverage. Insurers must develop targeted products and education campaigns to bridge the insurance gap for vulnerable demographics, thus enhancing market penetration and social responsibility.
  • Technological advances offer solutions to the problem of underinsurance by enabling personalized risk assessments and improved customer interactions. Insurers should invest in AI and data analytics to enhance underwriting precision and claims processing efficiency, facilitating better risk management and customer satisfaction.
  • Environmental factors, including increased natural disasters, highlight the critical need for adequate coverage and innovative insurance products that address evolving risks. Insurers must innovate climate-resilient policies and improve collaborations with regulatory bodies and communities to better manage environmental risks and protect policyholders.

What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • Leveraging AI to enhance underwriting allows the insurance company to monitor real-time risk trends, improving the accuracy of pricing models and minimizing underinsurance gaps. This action capitalizes on technological advancements, contributing to operational efficiency and superior risk management practices, while fostering a more transparent and dependable customer experience.
  • Fostering personalized insurance solutions for underserved markets can address social and demographic shifts. By tailoring products to the specific needs of underinsured segments, companies enhance customer engagement and retention, driving product innovation and strengthening financial stability in response to changing societal demands.
  • Insurance companies can support preventative measures against potential underinsurance caused by climate change by promoting comprehensive policy review services. This proactive approach improves risk management and enhances customer confidence and retention, aligning with environmental and economic factors affecting policyholder decisions and premiums.
  • Implementing digital platforms to simplify complex policy options helps bridge the gap in insurance comprehension. This action not only enhances customer experience and satisfaction but also aligns with economic and technological trends, fostering better customer retention through informed decision-making and ease of access to insurance products.
  • Collaborating with reinsurers to create innovative risk-sharing models can mitigate the impact of underinsurance. Such partnerships enhance financial stability by reducing the burden of liabilities on individual firms, aligning with regulatory and economic factors that influence insurance operations.
  • Investing in community education initiatives about adequate insurance coverage tackles social barriers to underinsurance. By raising awareness and understanding, insurance firms improve customer experience and retention, address social challenges, and can enhance market penetration in underserved areas with culturally relevant products..

What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

Parametric Insurance
68
%
3.8
Past year
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What is happening globally?
  • The parametric insurance market is experiencing robust global growth, projected to reach USD 40.6 billion by 2033, driven by its ability to provide rapid payouts and cover emerging climate risks. This growth is supported by advancements in data analytics, which improve risk assessment accuracy and processing speed.
  • Insurers are increasingly adopting parametric solutions to tackle climate-related challenges, especially in regions vulnerable to natural disasters. This approach allows for quicker financial relief post-disaster, enhancing community resilience and reducing the economic impact of events like wildfires and hurricanes.
  • Technological integration, notably AI and blockchain, is reshaping parametric insurance. AI is enhancing underwriting and claims processing, while blockchain ensures transparency. These technologies are pivotal in evolving parametric offerings to meet diverse insurance needs, from climate to economic risks.
  • Partnerships are key in expanding parametric insurance. Collaborations between global insurers, MGAs, and tech companies allow for innovative products addressing specific risks like earthquakes and weather, facilitating access to new markets.
  • In regions like the Pacific, parametric insurance is crucial for disaster management and resilience, providing rapid financial response mechanisms. This model is essential where traditional insurance solutions are insufficient due to the swift and unpredictable nature of climate impacts.

What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • Parametric insurance is transforming the transactional environment for policyholders by offering fast and predetermined payouts during specific events, reducing the waiting times associated with traditional claims processing. This enhances customer satisfaction, thus helping in customer retention and acquisition. Regulatory bodies will need to adjust to the nuances of parametric policies, perhaps redefining criteria for coverage and claims transparency. Investors will likely perceive parametric insurance favorably due to its flexibility and potential for swift market adaptation, which can lead to higher returns. Insurers will need their employees to focus on developing and managing these innovative policies. Reinsurers might see a change in demand as parametric insurance can sometimes bypass traditional reinsurance requirements.
  • Politically, parametric insurance could prompt regulatory shifts to accommodate its distinct features, like index-based triggers, which differ from traditional loss-based claims. Economically, the growth of parametric insurance can drive stability within insurance markets by mitigating uninsured losses and encouraging economic recovery post-disasters due to its quick payout nature. Socially, as climate-related events rise in frequency, parametric insurance may become more appealing to a broader demographic, offering tailored solutions to diverse groups. Technologically, parametric insurance leverages advancements in real-time data analytics and monitoring systems, enhancing the accuracy of risk assessment and pricing while potentially reducing operational costs tied to claims processing. Environmentally, this form of insurance responds directly to the increased need to manage disaster recovery and can drive significant interest in sustainable practices, as seen in initiatives protecting ecosystems.
  • In terms of strategic objectives, parametric insurance can propel Product Innovation by encouraging the development of niche products like weather or disaster-specific policies, tapping into emerging market needs. For Risk Management and Underwriting Excellence, parametric models offer a chance to enhance accuracy with precise triggers, reducing basis risks and aligning risk pricing more closely with actual event occurrence, improving loss ratios. Customer Experience and Retention can improve, as policyholders benefit from quick, automated payouts, increasing trust and satisfaction. Operational Efficiency will likely see gains due to reduced claims handling times and costs. Moreover, Regulatory Compliance will require close collaboration with governing bodies to integrate new rules that accompany parametric models. Financial Stability and Growth will be bolstered by attracting a cautious client base with transparency and reliability promised by parametric solutions.

What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • Explore opportunities in parametric insurance collaborations to enhance risk management for customers impacted by climate change, such as typhoon and earthquake solutions. These partnerships can help improve customer experience and retention by providing rapid payouts after disasters, thus addressing increasing environmental risks.
  • Invest in AI-driven parametric products that could advance underwriting excellence and operational efficiency. This innovation could enhance risk assessment models, improve customer engagement, and meet demand for new types of coverage, aligning with technological advancements and increasing demand for disaster recovery solutions.
  • Parametric insurance offerings for emerging risks like AI-driven job loss or gig economy uncertainties can boost product innovation. These create new revenue streams and reinforce the company's product portfolio to match changing economic and social dynamics.
  • Adopt data-driven strategies and advanced models for pricing and risk assessment in parametric insurance. This addresses the challenge of natural disasters, ensuring products remain economically competitive and maintain financial stability and growth.
  • Implement systems to integrate parametric solutions for existing policy structures, expanding market reach and improving regulatory compliance. These offerings can respond to the legal and economic landscape shifts, while providing security against environmental threats and market volatility.
  • Take advantage of partnerships with reinsurers and parametric insurance specialists to embed resilience into insurance offerings. This ensures comprehensive risk management and long-term sustainability, enhancing customer trust and operational efficiency under increasing environmental pressures.

What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

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Clinical Development Reinvented

Trials are moving beyond hospital walls. Digital tools, new endpoints, and richer real-world evidence are speeding decisions and widening access. The winners will reduce cycle time while improving data quality and patient experience.

Decentralized clinical trials moving to scale

Today’s landscape

Hybrid and remote designs are expanding access and keeping studies on track. Regulators have issued guidance, but execution quality varies.

The road ahead

Expect standard toolkits for eConsent, remote monitoring, and home health support. Site roles evolve as sponsors build direct patient relationships.

PESTLE: Technological, Social, Political/Legal

Horizon: Near- to mid-term (0–5 years)

Strategic action: Create playbooks by therapy area. Invest in patient support logistics and data integrity controls. Engage regulators early on protocol design and data handling.

Real-world evidence shaping trial and label decisions

Today’s landscape

Health records, registries, and claims data are informing protocol design and post-market commitments. Quality and bias remain concerns.

The road ahead

RWE will guide indication expansion and payer negotiations. Methods and audit trails for data provenance become non-negotiable.

PESTLE: Political/Legal, Technological, Economic

Horizon: Mid-term (3–7 years)

Strategic action: Stand up RWE partnerships with providers and payers. Build transparent evidence frameworks and align early with HTA bodies on endpoints.

Digital biomarkers and remote patient monitoring

Today’s landscape

Wearables and sensors are capturing continuous data for neurology, cardiology, and metabolic disorders. Signal validation is the hurdle.

The road ahead

Validated digital endpoints unlock smaller trials, earlier reads, and more patient-centric designs.

PESTLE: Technological, Legal, Social

Horizon: Near- to mid-term (0–6 years)

Strategic action: Co-develop endpoints with device partners and academia. Run validation studies alongside pivotal trials. Build privacy-first architectures and patient communication plans.

Rising trends
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Cyber Insurance
1400
%
4.8
Past year
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Oops! Something went wrong while submitting the form.
What is happening globally?
  • The rise in natural disasters is pushing global insurance premiums, especially for catastrophe coverage, to new heights. Insurers are increasingly adopting AI and data analytics to enhance predictive accuracy and financial resilience against these events, thereby improving customer experiences.
  • Insurers are turning to parametric insurance to address the expanding coverage gap, particularly for unpredictable events like tsunamis. This development may improve financial security for policyholders by offering more tailored and prompt payouts.
  • The cost of insuring against natural disasters continues to surge, with insurance carriers using advanced modeling tools, such as catastrophe bonds, to hedge risks. This trend underscores the industry's ongoing effort to maintain stability amid increasing disasters.
  • Collaboration between the public and private sectors is becoming essential to address the growing protection gap in disaster insurance. Initiatives like risk pooling and parametric solutions aim to enhance resilience against catastrophic losses.
  • The frequency and impact of natural disasters have intensified, necessitating innovative approaches to risk management. AI-powered tools are revolutionizing claims processing, enabling insurers to handle claims more efficiently and satisfy customer expectations.
  • Regulatory frameworks are evolving to support more sustainable insurance solutions as traditional methods become financially untenable. Governments and insurers are taking steps to address climate-related risks, ensuring long-term viability for both businesses and policyholders.
What is happening in the industry?

What are some emerging use cases of this trend?

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What’s hidden could shape your strategy.

Supply Chains & Market Resilience

Global shocks have exposed vulnerabilities in pharma’s supply chains, from raw materials to final distribution. At the same time, geopolitical tensions and pricing pressures are pushing companies to rethink resilience. Building secure, flexible, and transparent supply networks is now a strategic priority.

Diversifying supply chains to reduce dependency

Today’s landscape

COVID-19 and geopolitical tensions highlighted overreliance on a handful of regions for active pharmaceutical ingredients (APIs). Companies are moving to diversify sources and localize production.

The road ahead

Expect reshoring and nearshoring to accelerate, with governments incentivizing local capacity. Dual sourcing becomes the new standard.

PESTLE: Political/Legal, Economic, Environmental

Horizon: Near- to mid-term (0–7 years)

Strategic action: Map critical dependencies, establish dual sourcing strategies, and collaborate with governments to secure incentives for local manufacturing.

Advanced manufacturing for resilient production

Today’s landscape

Continuous manufacturing and 3D printing of drugs are emerging as solutions to reduce bottlenecks and scale production quickly. Adoption is still limited but gaining attention.

The road ahead

Advanced manufacturing will enable smaller, more flexible facilities closer to patients. This will reduce risk and speed delivery.

PESTLE: Technological, Economic, Political/Legal

Horizon: Mid-term (5–10 years)

Strategic action: Pilot advanced manufacturing technologies, build modular facilities, and engage regulators to align on new approval processes.

Drug pricing pressures shaping access

Today’s landscape

Governments and payers are intensifying scrutiny on drug prices, especially in the US and Europe. Patients are demanding fairer access to life-saving therapies.

The road ahead

Expect stricter pricing regulation and outcome-based models. Companies will need to balance innovation with affordability to maintain trust.

PESTLE: Political/Legal, Social, Economic

Horizon: Near- to mid-term (0–6 years)

Strategic action: Develop outcome-based pricing strategies, increase transparency in cost structures, and engage with patient groups to build credibility.

Rising trends
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Geopolictics
1400
%
4.8
Past year
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What is happening globally?
  • The rise in natural disasters is pushing global insurance premiums, especially for catastrophe coverage, to new heights. Insurers are increasingly adopting AI and data analytics to enhance predictive accuracy and financial resilience against these events, thereby improving customer experiences.
  • Insurers are turning to parametric insurance to address the expanding coverage gap, particularly for unpredictable events like tsunamis. This development may improve financial security for policyholders by offering more tailored and prompt payouts.
  • The cost of insuring against natural disasters continues to surge, with insurance carriers using advanced modeling tools, such as catastrophe bonds, to hedge risks. This trend underscores the industry's ongoing effort to maintain stability amid increasing disasters.
  • Collaboration between the public and private sectors is becoming essential to address the growing protection gap in disaster insurance. Initiatives like risk pooling and parametric solutions aim to enhance resilience against catastrophic losses.
  • The frequency and impact of natural disasters have intensified, necessitating innovative approaches to risk management. AI-powered tools are revolutionizing claims processing, enabling insurers to handle claims more efficiently and satisfy customer expectations.
  • Regulatory frameworks are evolving to support more sustainable insurance solutions as traditional methods become financially untenable. Governments and insurers are taking steps to address climate-related risks, ensuring long-term viability for both businesses and policyholders.
What is happening in the industry?

What are some emerging use cases of this trend?

You’re seeing a preview. Ready to dive deeper with our experts?
What’s hidden could shape your strategy.