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Thought Leadership & Product Marketing Content Creator
We’re looking for a storyteller and strategist to lead our thought leadership and product marketing content. You’ll craft blogs, LinkedIn posts, whitepapers, and case studies that simplify complex topics and resonate with decision-makers. Partnering with product, sales, and leadership, you’ll turn ideas into stories that build awareness, generate leads, and position our brand as a trusted voice in the industry.
Shape the narrative of a cutting-edge AI-powered platform through content that informs, engages, and converts audiences worldwide.
Who we are
Trensition is a Ghent-based, investor-backed company behind Trendtracker — the world’s first fully data-driven, AI-powered strategic intelligence platform. We help leading international organizations anticipate change and make smarter decisions. By continuously monitoring global news and forecasting key industrial and societal shifts, we deliver tailored insights that strengthen our clients’ strategic decision-making and keep them future-ready.
Why this role matters
Content is how we tell our story to the world. This role ensures our expertise translates into clear, impactful content that inspires trust, fuels demand generation, and positions us as a go-to voice in the industry.
You will
- Write and execute our thought leadership content strategy.
- Create high-impact blogs, LinkedIn posts, whitepapers, and case studies.
- Partner with product and sales to translate features into customer value stories.
- Build the foundation for a scalable content program.
- Collaborate with SMEs to generate content that drives engagement and leads.
We’re looking for
- Strong portfolio of B2B content that has driven measurable results.
- Proven track record in a consulting-based company (McKinsey, BCG, …).
- Ability to simplify complex topics into engaging, actionable insights.
- Deep understanding of organic social growth and audience engagement.
- Creative, proactive, and comfortable working at a fast pace.
What you’ll get
- A platform for influence: Your work will reach decision-makers and shape industry conversations.
- Creative ownership: Lead content strategy and execution with freedom to experiment.
- Collaboration across teams: Partner with sales, product, and leadership to ensure content drives results.
- Room to grow: Explore AI-driven content tools and expand your skill set.
- Flexibility & competitive package: A mix of working from our Ghent office (3 days per week) and from home, with a salary and benefits that match your experience and impact.
KPI: Leads from organic content and engagement growth.
Join us to shape the stories that define our brand, elevate our product, and position us as the go-to voice in our industry.