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Content Marketing Specialist
Content Marketing Specialist
Trendtracker is an enterprise-grade, AI-powered platform that helps leading companies work smarter, spot emerging opportunities, and make faster, more confident decisions. We’re scaling quickly and seeking a Content Marketing Specialist who combines creativity with strategic rigor, a strong and independent writer and content creator who consistently delivers high-quality work.
About the vacancy
You’ll own and create high-quality thought leadership, blogs, and creative content that positions Trendtracker as a trusted voice in the industry.
What You’ll Do
- Write exceptional thought leadership content (blogs, case studies, LinkedIn posts) that educates, engages, and converts
- Translate Trendtracker’s insights, data, and product capabilities into clear, compelling narratives for different audiences
- Own content projects from ideation to publication, including research, writing, editing, and optimization
- Craft creative, conversion-focused copy across multiple formats (blog, website, social, campaigns)
- Apply SEO best practices and keyword research to maximize content discoverability, and increase organic traffic
- Optimize existing content to improve rankings, engagement, and conversions
Manage and grow content across channels like LinkedIn, Instagram, our website and more, adapting voice and format for each platform - Collaborate with design and product to create visually compelling content (you don’t need to be a designer, but you have a strong eye for visuals and layout)
- Experiment with new formats, topics, and distribution strategies to increase reach and impact
- Ensure all content is on-brand, detail-oriented, and aligned with business goals
- Work closely with our Growth Marketer to craft engaging materials (ad design, short video forms)
What We’re Looking For
- 3–5 years of experience in content marketing, preferably at a SaaS/Tech company
- Proven track record of writing high-quality thought leadership and creative content
Strong copywriting skills, you know how to write content that’s clear, persuasive, and relatable - Experience managing and writing for multiple channels (LinkedIn, Instagram, Reddit, blogs, website)
- A creative mindset paired with a strong understanding of what drives engagement and conversion
- Detail-oriented and highly organized, you can manage multiple projects without dropping the ball
- Comfortable working independently and proactively, while also being highly collaborative
- Ability to lead content initiatives end-to-end, from idea to execution to results
What we offer:
- 🚀 Competitive salary based on your experience
- 🌍 Young, international team with fun team events
- 🏡 Hybrid work: 2 days remote, 3 days in our Ghent HQ
- 💻 Work laptop included
- 🩺 Health insurance
- 🍽️ Meal vouchers
- 🚲 Transportation compensation
- 🏠 Home-office budget and more