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Product Marketing Specialist
Product Marketing Specialist - Growth Team
Trendtracker is an AI-first startup in Ghent building an enterprise strategic-intelligence platform used by global innovation, strategy, and foresight teams. As Product Marketing Specialist, you shape positioning, messaging, go-to-market execution, and product-to-market alignment. You turn complex AI concepts into clear value communication and influence how users discover, understand, and adopt the product.
You’ll translate roadmap, features, and AI capabilities into clear messaging, drive launches, and align product, marketing, and sales around a unified story.
Why this role matters
You define how Trendtracker is positioned in the market—its voice, value, and differentiation. Your work crafts the narratives shaping how customers understand and experience the platform. You drive go-to-market strategy and launches that reach the right audiences and bridge product, marketing, and sales to create seamless journeys from awareness to adoption. You influence user growth, product–market fit, and long-term success.
Your north star KPI
Position Trendtracker clearly and compellingly in the market and fuel growth through strong messaging, launches, and product-to-market alignment.
How you’ll contribute
You turn the roadmap, new features, and product vision into clear, compelling messaging and assets—pitch decks, one-pagers, demo scripts, knowledge-base articles, videos, and more. You translate complex and AI-driven concepts into accessible content for diverse audiences. You lead and execute go-to-market launches including internal enablement, customer communication, and user education. You work closely with sales and outbound teams to develop narratives for pitches, onboarding, and strategic accounts. You gather customer, market, and sales insights to refine positioning, pricing, messaging, and roadmap priorities. You monitor the competitive landscape and support competitive analysis, battle cards, and ROI storytelling. You collaborate across product, engineering, marketing, sales, and customer success to ensure a unified narrative and track adoption, engagement, awareness, conversions, and the impact of product marketing initiatives.
What we’re looking for
You have native-level or impeccable English writing skills and can create clear, concise, persuasive messaging for global audiences. You bring hands-on experience marketing enterprise SaaS with understanding of complex buying cycles and multi-stakeholder environments. You have 2–5 years of experience in product marketing, B2B SaaS marketing, or related fields. You think strategically and analytically—able to understand markets, customers, competition, and data and turn insights into action. You excel at storytelling for technical, business, and executive audiences. You have experience working cross-functionally with product managers, engineers, sales, and marketing. You bring creativity for campaigns, assets, and content, plus strong project-management skills in a dynamic environment. Additional languages such as Dutch are a plus.
Nice-to-haves
Experience marketing to U.S. audiences, familiarity with AI or data products, knowledge of analytics tools, and curiosity for trends, innovation, and strategic intelligence.
Working at Trendtracker
You are at the center of product and market—shaping how our AI platform is understood and adopted globally. You have real impact from day one as your messaging, positioning, and launches influence growth and customer success. You thrive in a dynamic, high-energy startup collaborating across teams and helping build go-to-market strategy. You work on a cutting-edge AI platform with global reach, helping organizations anticipate what’s next. You grow with the company, taking on increasing responsibility and influence as we scale.