"There’s a strong desire to shift from an 'inside-out' (client-led) to 'outside-in' (data-driven) foresight model. Trendtracker helps bring external objectivity — fast." - PwC Consultant.

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After a successful pilot in the summer of 2024, PwC became a valued customer, enabling their Assurance and Advisory teams to consistently walk into strategy meetings with tailored, data-driven insights, rather than relying on generic information.

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→ Learn more in the Use Case: Strategic Foresight & Planning

The need for consistent outside-in foresight in PwC engagements

PwC works with a vast array of global clients spanning diverse industries, from finance to healthcare and technology.

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A typical consulting engagement begins with a strategic discovery phase, aiming to understand the client's unique world, the forces of change impacting them, and emerging opportunities or risks.

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The challenge? Consultants often had to compile these crucial insights manually, relying on fragmented sources like general web searches, analyst reports, or even personal memory.

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This process was inherently slow, lacked consistency, and frequently fell short on objective, up-to-date signals. PwC's teams sought a more scalable, repeatable way to inject external perspectives and data-driven foresight into every client conversation, without having to "reinvent the wheel" for each new engagement.

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PwC's foresight solution Trendtracker drives client-specific intelligence

PwC now works closely with Trendtracker, leveraging the platform to support a wide range of use cases across their Assurance and Advisory teams.

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Trendtracker enables them to move from a reactive, client-led discovery model to a proactive, data-informed engagement approach.

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With Trendtracker's AI-generated trend summaries and relevance scoring, PwC consultants can now:

• Develop internal trend radars: Continuously monitoring global shifts relevant to their practice areas.
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• Conduct industry deep-dives: Quickly understanding specific sector dynamics and emerging trends.
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• Create client-specific trend boards: Tailoring insights precisely to individual client needs and strategic challenges.
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• Identify trends that truly matter to each client’s industry.
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• Understand the maturity and momentum of those trends, providing critical context.
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• Walk into meetings with real-world examples, not assumptions, instantly building trust and value.

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"The concept of continuous risk sensing and horizon scanning isn’t new, but it’s a complex and time consuming activity. Looking for a more efficient way to answer a client request for an assessment, we searched for a tool that could help. Trensition came to mind. When we noticed the opportunity to integrate this in our client projects, the ball got rolling." - Matthias Coene, a Director in PwC Belgium’s Assurance practice.

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→ Learn more in the Use Case: Trend Analysis & Forecasting
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As a PwC consultant emphasized, "There’s a strong desire to shift from an 'inside-out' (client-led) to 'outside-in' (data-driven) foresight model. Trendtracker helps bring external objectivity — fast."

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This outside-in thinking allows PwC to bring more rigor and depth to every strategic discussion.

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PwC achieves faster prep, deeper credibility, and scalable foresight

Integrating Trendtracker into their workflow significantly streamlines how PwC teams prepare for client engagements. The impact is clear:

• Reduced Prep Time: Consultants no longer need to manually gather basic trend inputs, freeing up time for deeper analysis.
• Enhanced Credibility: Insights are backed by curated sources and clear signal summaries, providing objective evidence.
• Greater Depth: The ability to quickly tailor insights to a client’s specific sector or need elevates the conversation beyond generic discussions.

This enables PwC consultants to move from simply asking 'what keeps you up at night?' to presenting insightful prompts and well-researched hypotheses.
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→ Learn more in the Use Case: Market and Consumer Insights

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Trendtracker is transforming how PwC delivers strategic insight, offering a repeatable and scalable way to embed foresight into every project, regardless of the research budget.

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This commitment to strategic innovation, particularly in AI, is further showcased in PwC's recent webinar on figuring out the value of AI strategy, available for rewatch here.

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→ Read the full interview with PwC about their partnership with Trendtracker (in Dutch).