"Trendtracker helps us focus, instead of starting trend research from scratch each time." - Foresight Lead at Siemens

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It's about getting the deepest insights into very specific themes to inform their future-facing decisions with precision.

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Trendtracker empowers Siemens' foresight and innovation teams to monitor these specialized areas, structure their thinking, and confidently identify early signals.

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→ Learn more in the Use Case: Strategic Foresight & Planning

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Siemens' challenge in deep-dive theme monitoring

Siemens operates at the intersection of industry, infrastructure, mobility, and healthcare, sectors experiencing rapid transformation.

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While tracking long-term societal and technological shifts at scale is crucial, their foresight and strategy teams face an even more complex challenge: how to conduct deep-dive monitoring of highly specific themes and turn that granular insight into focused, actionable foresight.

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→ Read: From Data to Action: Turning Trend Insights Into Product Decisions

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Previously, achieving this depth of insight often meant being overwhelmed by scattered sources and analyst overload.

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The team needed a way to cut through the noise, standardize their insights for very niche areas, and track change with clarity over time, without extensive manual effort or relying on general trend overviews.

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Trendtracker powers Siemens' self-serve theme monitoring

Trendtracker provides Siemens teams with a powerful, self-serve capability to monitor specific themes in depth.

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They can set up dedicated Trend Radars for their chosen areas, allowing them to continuously track and analyze highly specific topics.

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This means they are not just getting a general overview, but rather focused, actionable insights into what truly matters for their specialized fields.

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Beyond their established monitoring, Trendtracker's Discover feature is invaluable. It helps Siemens teams find whatever trends they have in mind, enabling them to explore and discover insights outside what they are already monitoring.

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This allows them to identify unexpected connections and add newly discovered trends directly to their specialized boards.

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Trendtracker supports Siemens teams in structuring their foresight work by using:

• AI-driven summaries and signal-based metrics from thousands of sources for instant briefings.
• The Trend Radar for a visual overview of trend maturity, momentum, and business relevance within their specific themes.
• Consistent language and framing for internal discussions, helping teams compare topics and prioritize exploration.

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→ Read: How to Find Trends You Didn’t Know You Needed

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As a Foresight Lead at Siemens noted, "This helps us focus and frame the discussion, instead of starting from scratch each time," underscoring the value of this targeted approach.

Driving smarter insights and greater confidence at Siemens

Integrating Trendtracker into their workflow significantly streamlines how Siemens teams gather and utilize foresight. The platform allows them to:

• Cut down the time spent on manual research for specific themes.
• Structure foresight workshops with pre-summarized, highly relevant insights.
• Build stronger alignment between innovation and strategy teams around focused themes.

By using Trendtracker, Siemens has strengthened how it identifies weak signals early within very specific areas, prioritizes key trends with direct strategic relevance, and equips teams across the business with repeatable, AI-enhanced foresight.

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The result is a foresight capability that's smarter, faster, and better aligned with real-world change and their unique strategic focus areas.

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Discover how Trendtracker can empower your organization with deep-dive trend monitoring and strategic foresight.

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‍Book a meeting with one of our experts today.

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