What you'll do
- Help shape and execute growth strategies across acquisition, activation, retention, and revenue, working closely with the team.
- Plan, launch, and continuously optimize paid campaigns across Google Ads, Meta, LinkedIn, and emerging channels.
- Run and analyze A/B tests on ad creatives, landing pages, and conversion funnels to learn what really resonates with our audience.
- Track, analyze, and share insights on key growth and performance metrics, such as:
- CTR, CPC, CPM
- CPL and CPA (signup / trial)
- Landing page and funnel conversion rates
- Cost per activated user
- Marketing CAC (paid acquisition scope)
- ROAS and short-term ROI
- You’ll turn data into clear dashboards and actionable takeaways that help guide decisions.
- Experiment with new growth ideas, lifecycle improvements, and referral or viral mechanics to accelerate user acquisition and activation.
- Create engaging content across the funnel, including ad copy, email sequences, landing pages, blogs, thought leadership, and visual assets.
- Explore and test new growth channels such as partnerships, affiliates, and influencer campaigns.
- Improve conversion rates across signup flows, pricing pages, and key user journeys through ongoing optimization.
Collaborate closely with product, sales, and content teams to improve trial-to-activation, lead quality, and marketing-sourced revenue.
What we're looking for
Experience:
- 3–5 years of growth marketing experience, preferably in SaaS or tech environments.
- Proven track record of driving measurable growth through paid acquisition and experimentation.
- Hands-on experience creating high-quality content for multiple channels, including strong visual design and compelling writing (blogs, thought leadership)
- Strong paid advertising expertise, managing budgets across platforms.
- Deep understanding of growth metrics (CAC, LTV, conversion rates, cohort retention).
Skills:
- Google Ads, Meta Ads Manager, andLinkedIn Campaign Manager expertise.
- Analytics proficiency (Google Analytics; SQL a plus).
- Strong copywriting for ads, landing pages, and conversion-focused content.
- A/B testing and experimentation expertise.
- Familiarity with marketing automation tools (HubSpot, Lemlist).
- SEM/SEO experience is a big plus.
You are:
- Experimental and data-driven with a "test fast, learn faster" mentality.
- Results-oriented, scrappy, and resourceful.
- Comfortable with ambiguity and ownership of projects end-to-end.
- Collaborative across product, sales, and customer success teams.
- Fluency in English, Dutch, or French is a plus.
What we offer
- 🚀 Competitive salary based on your experience
- 🌍 Young, international team with fun team events
- 🏡 Hybrid work: 2 days remote, 3 days in our Ghent HQ
- 💻 Work laptop included
- 🩺 Health insurance
- 🍽️ Meal vouchers
- 🚲 Transportation compensation
- 🏠 Home-office budget and more!