Trendtracker Selected for New York City's International Landing Pad Network and Opens New York City Office

The AI-powered strategic intelligence platform, trusted by global enterprises including Ageas, Mapfre, Zurich Insurance, Temasek, PepsiCo, P&G, and leading consulting firms BCG, Arthur D. Little, and Strategy&, is selected for a NYCEDC-funded program to establish its foothold in the U.S. enterprise market

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Key Takeaways

• Trendtracker is selected to join the International Landing Pad Network (ILPN), a 12-month initiative funded by the New York City Economic Development Corporation (NYCEDC) to attract international growth-stage companies to New York City.

• Trendtracker officially opens its New York City office, its first permanent North American base, led by appointed Managing Director US, Don Keleman.

• The milestone follows a $7M Series A close in December 2025 and reflects the U.S. market as Trendtracker's primary growth frontier.

• Trendtracker's AI-powered strategic intelligence platform is trusted by global enterprises including Ageas, Mapfre, Zurich Insurance, Temasek, PepsiCo, P&G, and leading consulting firms BCG, Arthur D. Little, and Strategy& across Insurance, Banking, Private Equity, FMCG, and consulting.

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New York, NY - April 2, 2026 - Trendtracker, a European AI-powered strategic intelligence platform, founded in Belgium, today announced its selection into the International Landing Pad Network (ILPN), a flagship initiative funded and organized by the New York City Economic Development Corporation (NYCEDC) to position New York City as the world's premier gateway for international growth-stage companies entering the U.S. market. As part of the ILPN, Trendtracker joins the cohort operated by SOSA, a global technology and innovation advisory selected by NYCEDC as one of four program operators. Alongside this announcement, Trendtracker has officially opened its New York City office, its first permanent base in North America. Don Keleman, appointed Managing Director US, will lead the company's commercial growth and on-the-ground presence in the city.

Enterprise-Grade Strategic Intelligence, Now in the U.S.

Founded in 2019 in Ghent, Belgium, Trendtracker delivers an always-on AI analyst that ingests data from over 18,000 sources, continuously detecting, scoring, and interpreting emerging trends to help executive teams make forward-looking decisions with confidence. Rather than generic trend reports, the platform delivers contextualized, explainable intelligence tailored to each client's industry, geography, and strategic priorities, functioning as a strategic sparring partner for strategy, risk, innovation, and foresight teams.

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Trusted by Forbes Global 2000 companies including Ageas, Temasek, PepsiCo, P&G, Arthur D. Little and PwC, as well as government agencies and leading consulting firms, Trendtracker serves clients across Europe, the Middle East, Asia, Africa, and now North America. While industry-agnostic by design, the company has built particular depth in Insurance, Banking, Private Equity, and FMCG, where anticipating regulatory shifts, competitive disruption, and macroeconomic change translates directly into strategic advantage.

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"The U.S. enterprise market demands rigor, depth, and contextual intelligence that generic tools cannot deliver. Trendtracker was built for that. Through the NYCEDC's ILPN program and our new NYC office, we have the platform and the network to accelerate our growth significantly."

Don Keleman, Managing Director US, Trendtracker

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About the NYCEDC International Landing Pad Network

The ILPN is a flagship initiative funded and organized by the New York City Economic Development Corporation (NYCEDC), designed to attract more than 50 international growth-stage companies to New York City over 12 months. The program aims to strengthen New York City's position as the premier U.S. market entry point for companies in advanced technology, the green economy, and life sciences, while injecting new talent, investment, and innovation into the city's economy.

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To deliver the program, NYCEDC selected four world-class operators, each running a distinct cohort across the city: Plug and Play (in partnership with Cornell Tech, focusing on Medtech, Health, Sustainability, and DeepTech), Supermomos (in partnership with Lightspeed Ventures, focusing on AI), The Clean Fight (focused on the green economy), and SOSA (focused on advanced technology and green economy startups).

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SOSA is a global technology management and innovation advisory with over a decade of experience running more than 40 international accelerator and landing programs in partnership with governments and corporations worldwide. Bridging startups, corporations, and governments across five continents, SOSA brings a uniquely powerful network to the ILPN, connecting international companies with the enterprise relationships, investor access, and market expertise needed to succeed in the U.S. Trendtracker has been selected as part of SOSA's cohort within the network.

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Over 12 months, participating companies receive 24/7 coworking space in Manhattan, tailored business development support, introductions to prospective customers and investors, and access to a curated network of industry events and peer companies.

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"Joining the NYCEDC's International Landing Pad Network and opening our New York City office marks a major chapter in Trendtracker's journey. Our vision has always been to redefine how strategy, risk, insights, innovation, and foresight teams operate, building AI that quantifies change in-depth, understands context, and reasons causally. New York City is where that vision meets its highest-stakes audience, and we're ready for it."

Vincent Defour, CEO & Co-founder, Trendtracker

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Momentum Behind the Move

Trendtracker's U.S. expansion builds on a $7 million Series A round closed in December 2025, led by Armilar Venture Partners with participation from Capricorn Partners. The capital is being deployed to advance Trendtracker's AI Analyst architecture and accelerate its presence in the U.S. and Middle East markets. With its NYC office open, its ILPN program underway, and Don Keleman on the ground, Trendtracker is arriving in the U.S. with the team, technology, and backing to compete at the highest level. The company has also been recognized as a Deloitte Technology Fast 50 winner, among other industry accolades, underscoring its trajectory as one of Europe's fastest-growing AI ventures.

About Trendtracker

Founded in 2019 in Ghent, Belgium, Trendtracker is a leading AI-powered strategic and foresight intelligence platform trusted by global enterprises, governments, and consulting firms. With a strong focus on Insurance, Banking, Private Equity, and FMCG, the platform serves clients across Europe, the Middle East, Asia, Africa, and North America.

About NYCEDC

The New York City Economic Development Corporation (NYCEDC) is New York City's primary vehicle for economic development, working to create good-paying jobs, build thriving neighborhoods, and strengthen the city's economy. Through initiatives like the International Landing Pad Network, NYCEDC actively supports the attraction and growth of international businesses within the city's innovation ecosystem.

About SOSA

SOSA is a global technology management and innovation advisory bridging startups, corporations, and governments across five continents. With over a decade of experience and more than 900 projects completed, SOSA was selected by NYCEDC as one of four operators of the inaugural International Landing Pad Network. For more information, visit www.sosa.co.

Media Contact:

Daniela Lomas, Global Marketing Lead

‍daniela.lomas@trendtracker.ai

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